In an age of video games, cable television and audio books, saying that your customers’ children will enjoy a promotional laminated bookmark with your company’s information on it probably sounds pretty far off the mark, if not downright insane. A bookmark, after all, is primarily an adult object, and a rarely used one at that. But herein lies the attraction of bookmarks to children: it offers them a way to participate in the adult world, which is something that video games or age appropriate television programs don’t offer. And even as audio books threaten to retire the shelves of traditional booksellers, children still have to read for school.

Furthermore, children typically require the assistance of adults as they complete their assignments, which means that a bookmark containing your company’s information will be seen on a regular basis by more than just your customers’ children. Every time a mother, father or schoolteacher assists the child with a book related assignment, there sits your company’s logo and contact information, peeking out from above a book cover or laying in full sight beside the page.

Obviously, this scenario isn’t going to comprise the bulk of your advertising campaign, but it’s a cheap way to keep people continually aware of your company. Printing your company’s information on bookmarks is similar to printing it on small, magnetized calendars that people place on their refrigerators, the chief difference being that people rarely use the calendars to check the date, whereas bookmarks usually occupy their intended purpose: marking a place in a book.

To ensure that your bookmarks find their way to your customer’s children instead of being placed in the family junk drawer, it’s best print them in bright colors and decorate them with fun designs that are sure to catch a child’s eye. If you can accomplish that, you can expect your promotional bookmarks to catch the attention of adults as well.

Visit USImprints.com for all your promotional custom products.

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